Youthography is Canada's most significant young consumer marketing and communications consultancy. They have the resources, connections and know-how to make TOJam a MUCH larger event. Unfortunately, this could not realistically be accomplished by the original May 5 deadline.

Rather than postpone the jam, the decision was made to hold the regular event as planned. Youthography will use the first TOJam as "proof of concept". This proof will be used to launch the next TOJam into the stratosphere. This provides extra incentive to the inaugural TOJam attendees to create Stratosphere worthy games.